- Karoline Wissmann
- 14.05.25
- 3 min
- Agrifood, Bioeconomy, For SME,
Your contact person
Dr Viktor Schneider
Several studies show: Companies that focus on innovation in times of crisis are more successful in the long term than those that do without it (‘Innovation in a crisis: Why it is more critical than ever, June 2020, McKinsey & Company; Roaring Out of Recession.’ Harvard Business Review 88, no. 3, March 2010, 62-69). New needs, markets and business models emerge precisely in phases of economic uncertainty. Those who act promptly can actively shape structural change and secure sustainable competitive advantages. An economic downturn can therefore open up significant new growth opportunities for Germany as a business location – provided that companies respond with strategically orientated investments in innovation and transformation in order to adapt to changing market conditions and a possible continuation of the crisis at an early stage. However, the political framework conditions for such innovation dynamics are also important.
These pillars can be addressed individually, but are only effective together in the long term. Interfaces must be sensibly interlinked.
A clearly formulated goal of the coalition agreement is to develop Germany into a ‘start-up nation’. According to the KfW Start-up Monitor 2024, the number of start-ups has been declining since 2003 (approx. 1.5 million start-ups) and has recently stagnated at around 570,000. The study cited bureaucracy, access to customers, the economic situation and opportunity costs as key hurdles. The education system also received poor ratings with regard to entrepreneurial skills. There is therefore a need for action.
The coalition paper addresses this with the following measures, among others:
Interim conclusion: The coalition agreement addresses key issues of ‘economic culture’ and specifies corresponding goals. The decisive factor for the future development of Germany as a business location will be how these goals are specifically organised and implemented. |
The coalition plans to increase the share of spending on research and development to at least 3.5% of GDP by 2030 – with the aim of catching up with highly innovative countries such as Israel, South Korea and Sweden (source: OECD Indicators, Gross domestic spending on R&D in 2023). The key technologies and industries mentioned in the coalition paper are broadly diversified:
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Key technologies |
Key industries and sectors |
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Under a ‘high-tech agenda’, specific projects are named for some of these areas, such as:
Interim conclusion:
A clear focus can be seen in the ‘Innovation Strategy’ area. Traditional mechanical and plant engineering, an important export sector for Germany, is only mentioned once in the overview in connection with battery production. The field of automated aerial, ground and underwater drones appears to be subsumed under robotics. The railway industry is primarily mentioned in the context of rail infrastructure and freight and passenger transport. |
Interim Conclusion:
In the area of ‘Innovation Leadership’, the coalition is focusing primarily on existing programmes. According to the coalition paper, the federal government's funding policy is to be more closely aligned with performance indicators in the course of consolidation. New measures are primarily formulated with a view to efficiency and effectiveness, without making concrete statements on additional financial scope. |
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In conclusion, it can be said that the new coalition has recognised the key challenges facing entrepreneurship and has identified measures to address them. A strategic prioritisation of key technologies and industrial fields has taken place and makes sense overall, without any major surprises. Both deep tech topics (as defined by the Deep Tech Talent Initiative of the European Institute of Technology) and technologies and industries with greater potential for spill-over effects or cross-innovation are addressed.
The continuation of proven measures in the area of innovation leadership is positive. However, there is a lack of concrete new impetus, for example to strengthen technology transfer, bring deep-tech innovations to the market more quickly and further develop the innovation ecosystem in Germany. This is precisely where established players need to actively fulfil their role: Network management institutions and innovation consultancies are called upon to use their expertise, intensify their efforts and exploit all the opportunities on offer for their clients. From the point of view of innovation consulting, politicians are called upon to create reliable financial framework conditions when implementing the coalition paper, such as planning security for funding programmes, so that companies can take advantage of growth opportunities and be successful in the long term.
EurA has been a reliable partner to industry for technology transfer and open innovation for over 25 years. In our ZIM-funded innovation networks, we accompany the technology leaders of tomorrow and provide support with funding.
Text: Dr Viktor Schneider
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